Purple Brand Hoodie 990

Three Ways to Wear Black. One Way to Break It.

The Purple Brand Hoodie 990 is the Black-forward entry in the Purple Brand hoodie range. Where the other styles in the series offer two Black expressions and two White, the 990 commits: three distinct Black colorways — Black ①, Black ②, and Black ③ — each a different design expression within the same base, plus White ① for the customer who wants the counterpoint. If your wardrobe runs dark, the 990 is built for it. Purple Brand's premium construction and creative detailing throughout, applied to a lineup that understands Black isn't one thing — it's three.

Black ① is the clean read — authority with nothing added. Black ② is the same authority pushed further, more edge in the design. Black ③ is where Purple Brand takes Black the furthest — the most distinct expression in the 990's range. White ① is the one White option, kept precise and deliberate. All four in S, M, L, and XL. All four on the same Purple Brand standard that runs across the full 989–994 series.

• Purple Brand signature construction and premium detailing
• Four colorways: Black ①, Black ②, Black ③, White ①
• Three distinct Black expressions — the Black-forward entry in the Purple Brand hoodie series
• Sizes S, M, L, XL
• Style: 990 — 2024 release
• Part of the Purple Brand hoodie series: 989, 990, 992, 994, 982

The Purple Brand Hoodie 990: three Black expressions, one White counterpoint. For the wardrobe that runs dark and does it with intention.