Purple Brand Hoodie 988

Before the Series Had a Name.

The Purple Brand Hoodie 988 is the lowest style number in the Purple Brand hoodie lineup — the piece that came before the 989 established the foundation, before the 990 committed to Black, before the 992, 994, and 982 built the range into what it is now. The 988 is where it started. Three Black colorways — Black ①, Black ②, and Black ③ — and a single White ①, the same Black-forward structure that defines Purple Brand's most decisive design thinking. Purple Brand's premium construction and creative detailing throughout, on the hoodie that predates the series.

For the customer who wants to go back to the beginning of what Purple Brand built in this silhouette, the 988 is the answer. Black ① is the clean original read. Black ② pushes it further. Black ③ takes it the furthest. White ① is the single counterpoint — clean, precise, and deliberate. Available in S, M, L, and XL across all four colorways. The hoodie that existed before the lineup had a name.

• Purple Brand signature construction and premium detailing
• Four colorways: Black ①, Black ②, Black ③, White ①
• Three distinct Black expressions — the most Black-forward entry in the series
• Sizes S, M, L, XL
• Style: 988 — the original in the Purple Brand hoodie lineup
• Lowest style number in the series: 988, 989, 990, 992, 994, 982

The Purple Brand Hoodie 988: before the series had a name. Three Black expressions, one White, and the Purple Brand standard that everything after was built on.